Alex picI am primarily a business journalist, with particular expertise in the areas of marketing, media, branding and advertising, but have also written for consumer publications on subjects as diverse as fussy eaters, ski-ing with a family, and pregnancy ailments. I’d like to believe I can turn my journalistic hand to any subject and am always up for a challenge.

Over the past eight years I have contributed to titles including Creativity Online, Marketing, Media Week, Campaign, Advertising Age (US), Media Guardian, Broadcast, Admap, PR Week, Retail Week and Promotions and Incentives. My copywriting experience includes writing and editing a regular newsletter for digital media firm i-Level, copywriting for PR agency Mandarin, which specialises in marketing services clients.  Since having my two children I have also developed a niche as an experienced ‘parent blogger’ (under an assumed name!) and I have written about parenting for magazines including Pregnancy & Birth, Flapjack and Angels & Urchins.

I started my journalism career in 1995, following an English degree at the University of Bristol and a postgraduate diploma in journalism at the University of Wales, Cardiff, in which I was awarded a distinction. Following three years on magazines covering the print technology and cosmetics industries, I joined Haymarket Business Publications’ Marketing in 1999. I spent 18 months cutting my teeth as a reporter specialising in retail before becoming news editor. During this time I forged strong contacts within the UK advertising and marketing community, broke some exclusive stories and competed for scoops in one of the most competitive areas of business journalism.

Since 2004 I have worked as a freelance writer, editor and copywriter. In 2009 I relocated from London to New York with my husband and two children and am now a freelance writer for Creativity Online, the creative website of the New York-based advertising magazine Advertising Age. I write news, features and profiles for the site.


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